As a freelance copywriter, I’ve written for a huge range of clients across a variety of sectors. To give you a taster of my web copywriting, I’ve put together a small selection of sites, email campaigns and online advertising that I’ve written.
Talking to the engineering and health & social care sectors, this site needed a lot of information to be clearly explained – in exactly the right tone.
Visit site: www.passonyourskills.com
A complex site for a contemporary online diamond jeweller – and the opportunity to wax lyrical about the stunning designs!
Visit site: www.ralphblacklock.com
Online copywriting for financial institutions is one of my specialisms, and this site is a good example of the clear, no-nonsense copy that’s required.
Visit site: www.scotprov.co.uk
A project to save a beautiful corner of Fife – the tone of the site needed to be contemporary but suggestive of history and heritage too.
Visit site: www.collectiveid.co.uk/portfolio/lt.php
Inspire, motivate, encourage… this site needed to get prospective clients to make the first step towards a new career.
Visit site: www.catdean.com/newlook/
A tailored service to help you find the perfect holiday – the site explains the process step by step with clear, intelligent copy.
Visit site: www.travelarchitect.com
A site designed to make you sit up and take notice – the copy had to be persuasive and full of arresting facts and figures.
Visit site: www.energydetective.co.uk
A promotional email encouraging targets to visit Dumfries & Galloway. Using the theme of old-fashioned postcards, it was accompanied by a mail-out written in different character voices.
Talking to the engineering and health & social care sectors, these online advertisements needed to say a lot in very few words – and exactly the right tone.
An email concept playing on the need to get in shape for the festive season, for a company offering a real food diet with support for customers.
Banner advertisements formed part of a hugely successful campaign to promote Clerical Medical products to financial advisers.
